How to get creative without the use of illegal substances.
Friday, January 13th, 2006
You know that success smells sweet. Sometimes it is not unlike that whiff you get at your favourite club. Intriguing, with a hint of excitement and unspoken pleasure. Then the knock, knock, knocking on your door at midnight. Bad dream.
Got to confess. Like a rock star’s favourite plant, our recipe for doing good work is similarly organic. Generous application of the brain, and a whole lot of heart.
It goes something like this. With the Internet, the landscape changes every nanosecond. We need to be mentally robust and intellectually curious to keep up with opportunities. Make sure the competition does not steal a march on our clients.
Content, design, technology. Sure takes quite a few heads to keep track of all these stuff. And make them work together – you know, to make money for you.
Think, think, think. Data, behaviour, analysis. Length, breadth, depth, and time. The space-time continuum is a thematic union that provides a complete framework of all natural phenomena. You can go mad on these things. Who needs the smokes?
Which brings us to the heart bit. We love our jobs. Our office is right above a cheap bar in Chinatown. (There is also this famous traditional Chinese medicine shop next door, which sort of keeps the yin-yang in harmony.)
We do what we do because we enjoy the marathon of new media. The view is breathtaking when you travel broadband. Ideas become reality so much faster, too. Take no prisoners, give no quarter, and remember to scrape off the road-kill before you come in.
Read a lot, view a lot, use a lot. Repeat daily. Brain and heart at work. That is how we create interesting things. The bar downstairs helps a little, even though they do not have that sweet smell.
Get your online business and marketing to smell sweeter. Light us up.