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The Singapore Government has awarded the Singapore’s Next Generation National Broadband Network to the OpenNet consortium, which includes SingTel and SPH, amongst others.

 The nation-wide roll-out of the 10x faster broadband (1 Gbps)  infrastructure has been accelerated from 2015 to 2012.  However, 60% of the country is expected to start enjoying innovative broadband services in 2 years’ time. Yes, in 2010!

The above development has serious implications for all businesses that use the Internet for marketing and commerce. (Which means everyone.)

In short, expect lots of consumer demand for very rich multi-media content and services to be delivered.  Think hi-def videos, large volume downloads, multi-dimensional interactions, and user interfaces straight out from your favourite sci-fi movie.  Your nicely designed website just isn’t  going to cut it anymore.

No longer will it suffice to have fancy Flash banners and “interactive” websites.  Even the collaborative Web 2.0 applications  (e.g. Facebook, YouTube, Flickr, Google apps) and other forms of User Generated Content (UGC) that we know of now will soon be passé.

Imagine (if you can) what type of content can be delivered online at 10x the present broadband speed.  Businesses, large and small, will need to get very innovative and start learning (now!) how to confront the challenges of this super-rich media environment.  Yes, businesses will need to invest (much) more in compelling and relevant content.  We can hear SPH and Mediacorp laughing all the way to the nearest DBS.

What can you do with all that broadband bandwidth?  If you do not know, someone else will, and they will eat your lunch faster than you can say “1 Gbps”. In fact, other countries like Korea, Taiwan and even Hong Kong are already moving faster than Singapore.  We will be getting there sooner than many companies may be ready for.

If the Singapore Government makes the super-broadband services affordable (tax payers’ money is used to ramp up the infrastructure), expect penetration rates to be  easily be as high as the broadband rate we now have.

What about your agency?

Whoever is working with you on your marketing and business operations had better ready too.

At Convertium, we are anticipating enhanced (and new) design and development technologies to be available.  So, for us, it is non-stop learning how to use such tools to exploit rich-media and multi-dimensional interaction opportunities.  We will also need to be thinking more of content as well.  For now, we are setting up a brain trust to better prepare our creative, technology and marketing practices for the challenges ahead.

We look forward to new online platforms delivering content and services from all sources imaginable (and un-imaginable). The consumer’s media consumption pattern is going to be radically changed.  And we want to be amongst those doing the changing.

We hope to see you there, too

(Source: www.ida.gov.sg)

Our quick take on Chrome (Google’s new web browser) is: hold on to your pants.

We do not anticipate any sudden and significant migration of users to Chrome for the near to mid-term (12 months). It seems to be a good browser, but significant improvements are behind the screen and not obvious to the layman.

In fact, regular users of Internet Explorer, Firefox and other browsers may find few compelling reasons to make the switch. Frankly, if you are not a techie or novelty junkie, Chrome can wait.

Most users should still be using Internet Explorer, which is the default in Windows PCs.  A growing minority will still use Firefox (less than 20%). Of immediate concern would be compatibility issues for your websites.  Chrome does not pose a significant issue, as it is web standards compliant.

Nonetheless, Convertium will be assessing clients’ websites on Chrome over the next couple of weeks.  If there is any compatibility issues, our clients will be alerted. If you have any questions on Chrome, please feel free to contact us.